About Aveeno Baby : From their humble beginning in 1945, the story of the AVEENO brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture, transform skin and hair to an enhanced state of natural health and beauty. Today, they partner with leading health professionals and scientists in the discovery of active naturals ingredients. Derived from nature, uniquely formulated and scientifically proven to soothe skin and hair, these exclusive formulas are trusted and recommended by professionals as effective wellness solutions. AVEENO uses select natural ingredients because of their advanced benefits. These are called active naturals, natural ingredients uniquely formulated to deliver visible results. Scientists at AVEENO follow highest standards of ingredient selection, formulation and manufacturing with processes that retain the strength and purity of such ingredients.
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